MCC 5969

Merchants that sell products and services through a variety of direct response methods in which an order form or an address or phone number is included for the placement of an order by mail, phone, or fax. These merchants often use mass-marketing techniques such as brochures, radio and television direct response ads, and TV “infomercials” (extended length TV commercials with a talk-show format). Such merchants generally offer only one or two products per promotion, such as kitchen cutlery, household gadgets, weight reduction products, sports equipment, cosmetics, specialty records, or books that are available only through television advertising. This includes newspaper classified ads sold via direct marketing methods. For tickets ordered by phone but paid for at the ticket booth, use MCC 7922. Excluded are face-to-face retailers that occasionally accept mail or phone orders for customer convenience. For retail sales conducted through an Internet site, use the most appropriate retail MCC with a TCC of T.

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