MCC 5960

Merchants that sell insurance services via direct mail, billing statement stuffers, and magazine or television ads, all of which include either a toll-free phone number or an address or Web site by which prospective clients may respond. Insurance services offered may include all forms of life insurance, hospital indemnity insurance (additional coverage usually paid directly to the consumer), accidental death and dismemberment insurance, credit card insurance in which the outstanding balance is insured against the cardholder’s death, disability or unemployment insurance, and medical insurance. For travelers Sales may be targeted to special groups such as veterans, retired persons, schoolteachers, or members of certain organizations The billing of the insurance premiums typically occurs in periodic (monthly, quarterly, or annual) installments, and continues until canceled by either the cardholder or the insurance company Another common feature is a free trial period of 60 or 90 days, with the billing of the first installment after the trial period has ended. For face-to-face insurance sales and underwriting services, use MCC 6300.

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